Serta iComfort Hybrid Discoverer Firm or Plush Flat Top
Titanium/Gel/Support Beads Triple-Effects-Infused Memory Foam Collection

The Serta I-Comfort Discoverer Firm or Plush Flat Top features Serta's newest Cool-Action EverFeel® Triple Effects™ memory foam containing Titanium and support beads for extra longevity and gel beads to help you stay cooler during summer yet still comfortable during winter. This is an advanced material infused with millions of gel beads that responds to your body in 3 ways: helps relieve pressure points for increased comfort, provides added support to help with body alignment and aids in temperature regulation while you sleep. This innovative feature ensures a consistent feel through every season. In addition to the best pressure relief available on the market thanks to its innerspring Duet-Coil Spring System. This system consists of coils inside of coils which help to maximize both strength as well as motion reduction. Plus, for the first time ever Serta has implemented a free of cost 120 In-Home Trial Guarantee. This exchange program lets you change firmness or even collections within four months to ensure you love your new sleep!

The Discoverer is a Flat Top upgrade to the 2013 iSeries Applause - the #1 rated consumer reports mattress for quality, price, and comfort. Also, Serta is the only company on the market to use a Crushed Gel process which increases the purity of the gel/memory foam ratio. Though this crushed-gel, support bead, and titanium process costs more, Serta has shaved production expenses by focusing on local manufacturing facilities (these are made right here in Salt Lake City!) to keep prices low! This is one of Bradley's Staff's recommended mattresses for a master suite bedroom set.


Current Blow-Out Sale Prices (Print off this coupon and bring it in to the store for instant savings!)

Mattress and Steel Serta BoxMattress Only
Twin XL (Tw NA)
Was $1199

Only $1099 - Plus a free $150 Credit!*

Was $1049

Only $949 - Plus a free $150 Credit!*

Full

Was $1399

Only $1299 - Plus a free $200 Credit!*

Was $1174

Only $1099 - Plus a free $200 Credit!*

QueenWas $1699 

Only $1499 - Plus a free $250 Credit!*

Was $1479

Only $1274 - Plus a free $250 Credit!*

King/Cal King
Was $2299 Only $2099 - Plus a free $300 Credit!*

Wa

s $1999 Only $1799 - Plus a free $300 Credit!*

Features:

  • Serta iComfort Hybrid Flat Top Collection
  • Patented 952 Coil Count "Duet-Coil Elite" Spring-in-a-Spring System
  • Serta Patented Pillo-Fill Fiber
  • 1/2" of 100% Serta Everfeel Triple Effect Titanium/Gel/Support Infused Memory Foam
  • 3" of Patented Serta PillowSoft and Support Foam
  • Innerpanel
  • Advanced Breathable Comfort Flat Top
  • Best-Edge Foam Encasement System
  • Fire Blocker Fiber System
  • 10 Year Serta Mattress Non-Prorated Warranty
  • 1 1/2" Body Impression Warranty Coverage!
  • StabL-Base Dual Beam "V-Tech" Serta Box Spring
  • No-Flip Required Low Maintenance System
  • Serta's Exclusive iSeries 120 Day In-Home Trial
Approx. Max Dimensions:
Twin: W38 x L74"
Twin Extra Long: W38" x L79"
Full: W54" x L74"
Queen: W60" x L80"
King: W76" x L80"

California King: W72" x L84"

Approx. Matt Height: 12.5"  (Mattress only)
*Credit must be used towards another purchase - This Credit applies only with the Serta I-Series Collection, and is forfeited if the customer wishes to exchange to a different collection. See stores for details